SCOTT WOLFSON
PR Professional | journalist | Author | media trainer
- Broadcast journalist and former TV news studio owner with 25+ years of experience in local and network news
- Media and public relations professional whose clients include high-profile figures regularly featured on CNN, FOX News, MSNBC, Bloomberg TV, ESPN, i24 News, ABC, CBS, NBC, and Newsmax
- Author of TV News Live Shots: A Media Training Guide To Crush Your On Camera Interview! (2020)
Writing Portfolio
Dunkin' Press Kit
New Branding Design
Press kit
Testimonials
Mark Grant
Chief Global Strategist | Colliers Securities
I can't think of anyone more qualified than Scott Wolfson to prepare and coach someone for an upcoming media interview. He covers everything from staying on key message points, use of body language, to crafting story angles producers and audiences will love. His book is the next best thing to having Scott coach you in person!
Julie K. Brown
Investigative Reporter | The Miami Herald
"Scott's combination of media knowledge and expereince is second to none. If you want to get a leg up on your competition, reserve a copy of his excellent media training guide, TV News Live Shots!"
James Gagliano
Retired FBI Supervisory Special Agent| News Law Enforcement Analyst
"Scott Wolfson has written the definitive guide to prepare for and crush your on-camera interview. Having worked with Scott during "breaking news" events, there is no one in the business I trust more with my on-air appearances. For those inside the profession or seeking to break into it, read this book."
Some More Testimonials
Brian Andrews
Crisis Management Consultant | Former News Anchor and Reporter
Scott Wolfson speaks from experience. After conducting thousands of live shots and network talk back with some of the biggest names of our generation, he knows the formula for on-camera success. Whether you're a CEO about to do your first network talk back or a small TV news reporter looking to up your game to major market style, Scott's wisdom will bring you a wealth of knowledge and help you nail your on-camera appearance every time."
Melanie Jensen
Reporter | Former Media Relations Manager, McClatchy
"When journalists from our news site, the Miami Herald, are booked to appear on national news programs, we know we can always count on Scott. His deep knowledge of all that goes into creating 'good TV' comes from his decades' worth of experience working for local and national news media outlets."
Mark Eiglarsh
On-Air Legal Analyst| Criminal Defense Attorney
What Lebron James is to the jump shot, Scott Wolfson is to the live shot. There's no one better. I passionately and enthusiastically recommend his book and training sessions. Guaranteed slam dunk!
Media Kit
Scott Wolfson began his professional career as an assignment desk editor in the local Miami-Fort Lauderdale market where he worked for the FOX News affiliate WSVN and later the ABC News affiliate, WPLG. After three years of working in local news, he was hired at CNN. While at CNN, Scott worked many different roles, both in editorial and technical capacities. Known as the "jack of all trades" some of his past jobs included: field producer, assignment desk editor, photojournalist, videotape editor, and sound technician.
LIVE FROM FSS
In 2013, Scott took the entrepreneurial step in opening his own studio, Florida Sun Studios. Scott's vison was to make FSS the studio all the networks and their guests turned to for live news coverage and remote interviews. FSS quickly became the go-to studio in South Florida. Whether you were an A-list celebrity, athlete, news analyst, commentator, or everyday newsmaker, you wanted to go "LIVE FROM FSS!"
Media Training
Scott conducts media training for spokespersons, subject-matter-experts, and C-suite executives who are regularly booked for media interviews and from his studio on CNN, FOX News, MSNBC, CNBC, Bloomberg TV, ESPN, i24 News, News Nation, ABC, CBS, and NBC. The coaching sessions are tailored to each client's specfic needs and simulate real-life media interviews. All aspects of media training are covered including: preparing for an interview, crafting unique story angles, speaking in sound bites, how to handle "curveball" questions, reading off of teleprompter, setting up your own Skype live shot, and most importantly, staying on message!
When COVID-19 hit in the Spring of 2020, the cable and network news stations transitioned to a Skype and Cisco Webex interview format, opting for their guests to stay safe at home and not risk catching the virus traveling to studios. Seeing the paradigm shift in the news business, Scott quickly transitioned Florida Sun Studios into a fully mobile production studio. Equipped with portable bonded cellular Live U units, FSS continued to broadcast guest live shots, breaking news, and entire show productions without missing a beat!
Media Kit (Continued)
Scott is the author of TV News Live Shots: A Media Training Guide To Crush Your On-Camera Interview! His book ranked #1 on Amazon in several categories, including General Broadcasting, Public Relations, Media & Communications, Mobile Technology, Digital Video Production, and Television Direction & Production.
Scott is a frequent guest lecturer at high schools, colleges, and universities, discussing how to prepare for upcoming press interviews, the media's role and responsibility in presenting the news and influencing public opinion. He holds a Bachelor's of Science in Broadcast Journalism from Florida International University and a Master's Degree in Strategic Communications/Public Relations from the Brian Lamb School of Communications at Purdue University.
Clients Include:
Let's work together
PR Professional | Journalist | Author | Media Trainer
phone
305-458-6089